Soul Identity: Soulful. Surreal. Special
"Designs that seep into your soul and serenade your identity". Soul means self and identity means individuality and when you combine the two; what you get is an individual who is unique and it reflects in their soul.
Launched in 2006, the inspiration for the business came while i was living and working in Mumbai watching artisans create magic with their art. My idea was to incorporate some of this magic into creating exciting new products.
The name Soul Identity was conceived in Mumbai, India. If i can remember there was me and 2 others in a small office, we wanted to start a fashion accessories business, after brainstorming ideas and playing with the words "Individual" and "identity", we decided on Soul Identity.
The company started its life as a design and wholesale business selling handbags to the retail trade and continues to do so today.
This retail site has been launched from the feedback i got from many people around the world who could not find our bags local to them.